Mission

Scratch is committed to produce high quality coffee and Tea add a new kind of hot and cold beverages to the market. In a very welcoming and motivating environment that inspires people. A cup of perfect coffee with high quality sandwiches, salads or wraps in friendly and inspiring atmosphere is all what we are working for.

Principle

SCRATCH is committed to values such as excellence, passion, quality, integrity and leadership which allow them to navigate challenges and provide for future opportunities. These core beliefs start with their commitment to their products and their employees. SCRATCH will work with its employees to build strong businesses and a secure future. We are also committed to improve the cummiuty by spreading the motivation to succeed in life.

Vission

To be the best and first place to serve specialty coffee with unique flavors and creative presentation.
SCRATCH is a place where you feel overwhelmed by good product, good service and being inspired and motivated.

To be the leader in haunting people to inspire, share and motivate. To be the leader in the market in KSA and GCC. To deliver the products to the world.

The Concept

The scratch point in life is always mysterious as it is a beginning of something, where there is no predictions, no knowledge and always fear and hesitation. Scratch is trying to change this by providing a very inspiring, motivating atmosphere.
The attractive new idea of the café, is when you buy a drink, you will be rewarded by a positive quote to start your day with or to enlighten your evening with. The customer will " scratch" the paper cup to read a unique and unrepeated quote then he/she will enjoy the drink.